Total US legal sports-betting handle has crossed twelve figures across the regulated states.
SOURCE · AGA, 2024
WAGERBIRD PARTNERS · TWO TRACKS · OPERATORS AND CAPITAL
// THE PARTNERSHIP PROGRAM
INSTITUTIONAL ANALYTICS.
INSTITUTIONAL OPPORTUNITY.
WagerBird is the institutional analytics layer for the sports markets. The partnership program is structured in two tracks: a standard affiliate program for operators who already have audiences, and a fractional institutional media participation program, executed with NetClicks, for partners who have capital but not marketing infrastructure.
// THE OPPORTUNITY
A CATEGORY AT
THE INFLECTION POINT.
US sports betting is in the early innings of a multi-decade mainstreaming. Prediction markets are arriving in parallel. The category is at a stage analogous to where public equity markets sat earlier in their own institutionalization: rapidly expanding, increasingly mainstream, and creating real opportunity for sophisticated participants.
States with operational legal sports betting, with several more advancing legislation.
SOURCE · AGA state tracker, 2025
CFTC-regulated sports event contracts have launched at multiple platforms, expanding the addressable market.
SOURCE · Public filings, 2025
Annual handle and revenue growth has compounded year over year as new states activate.
SOURCE · AGA quarterly reports
WAGERBIRD IS THE
INSTITUTIONAL LAYER.
WagerBird publishes confidence-scored research and live-market intelligence for the sports markets. Hotsheet for tonight, Terminal for the portfolio, Quantum for the institutional client. The partnership program is how operators and capital partners participate in that thesis, on terms that match what they bring.
// TWO PATHS
DIFFERENT STARTING POSITIONS.
DIFFERENT APPROPRIATE PATHS.
Most affiliate programs assume partners arrive with three things already in hand: an audience, marketing skill, and the operational infrastructure to deploy them. Most people who want to participate in this category have one of those at most. WagerBird's program is built to address both audiences, on terms that match what they bring.
// TRACK 01 · STANDARD AFFILIATE
Operator Path
For partners with existing audiences, marketing capability, and operational infrastructure. Traditional affiliate mechanics, paying out from day one.
- Flat 30% commission on first-time purchases across Hotsheet, Points Packs, and Trader Plans
- Real-time TrackDesk attribution dashboard, no batching
- Complete creative kit: banners, copy blocks, angle suggestions, refreshed seasonally
- WagerBird brand strength as a marketing asset, not a hand-wave
- Dedicated affiliate operations support during onboarding and after
- FTC-compliant disclosure language and creative review for senior partners
// TRACK 02 · FRACTIONAL MEDIA
Capital Path
For partners with capital but without an audience or marketing infrastructure. Purchase fractional participation in institutional-scale media campaigns. Revenue is performance-based and proportional to your share.
- Fractional participation in defined institutional campaigns executed by NetClicks
- Access to broadcast TV, satellite radio, programmatic display, and paid social at scale
- TrackDesk attribution allocates conversions to specific campaigns, not to a vague pool
- Real-time dashboard showing campaign performance and your individual share
- Defined campaign parameters before you participate: scope, cost, timeline, expected reach
- Transparent revenue distribution methodology, documented in your participation agreement
// THE EXECUTION PARTNER
NETCLICKS BUYS THE MEDIA.
THE WAGERBIRD MODEL CONVERTS IT.
NetClicks is an institutional media buying and marketing services firm. The kinds of placements they execute, broadcast television, satellite radio, programmatic display at scale, paid social run as managed campaigns, are normally out of reach for individual marketers. They produce results that an individual cannot achieve, at a price an individual cannot negotiate.
The fractional track exists because of the WagerBird × NetClicks partnership specifically. NetClicks brings the buying capability; WagerBird brings the converting offer (Hotsheet, Terminal, the confidence model). Fractional participants get exposure to both sides of that pairing. The partnership is exclusive: NetClicks does not bring this fractional model to other operators in the sports betting category.
// HOW FRACTIONAL WORKS
DEFINED CAMPAIGNS.
DOCUMENTED ECONOMICS.
Fractional institutional media participation is not a blind pool. Each campaign is designed, scoped, and offered with documented terms. Participants choose what they participate in, see how it performs in real time, and receive distribution against a methodology they reviewed before they committed capital.
CAMPAIGN DESIGN
WagerBird and NetClicks design a media campaign with defined scope, geographies, channels, timeline, and target audience.
PARTICIPATION OFFER
Qualified partners receive a written brief: campaign parameters, total budget, expected reach, and the participation share schedule.
PURCHASE FRACTION
Partners select a fractional participation size and execute the participation agreement before the campaign goes live.
EXECUTE
NetClicks runs the campaign across the agreed channels. Performance data flows in real time into the WagerBird attribution layer.
ATTRIBUTE
TrackDesk allocates conversions to specific campaigns using campaign-tagged links and pixel placement, not pooled accounting.
DISTRIBUTE
Revenue from attributed conversions is calculated against the campaign's distribution methodology and disbursed on the documented schedule.
// TRANSPARENCY
WRITTEN BRIEFS
Every campaign carries a written brief. Scope, channels, expected reach, and the distribution methodology are defined before participation, not after.
TRACKDESK ATTRIBUTION
Campaigns are tagged at the link and pixel level. The marketing site already runs TrackDesk on the existing affiliate program, so the infrastructure is in place.
REAL-TIME REPORTING
Partners get a dashboard showing campaign performance and their individual share. No batched reports, no quarterly opacity.
// WHO THIS IS FOR
TWO AUDIENCES.
EQUAL STANDING.
Neither path is “better” than the other. They serve different starting positions. Read both descriptions and match the path to the resources you actually bring.
// STANDARD AFFILIATE PATH
If you bring an audience
- Established content creators with engaged sports audiences
- Sports betting media operators (newsletter, podcast, video, social)
- Performance marketers with proven channels and creative systems
- Affiliate operators looking for a brand-strong product to add
- Fantasy and DFS analysts whose audience overlaps with bettors
// FRACTIONAL MEDIA PATH
If you bring capital
- Capital-positive professionals seeking exposure to the category
- Investors evaluating alternative income strategies
- Business owners who recognize the category boom and want a structured way in
- Individuals who want the upside of marketing without the operational burden
- Sophisticated participants who appreciate institutional-grade execution
// IF NEITHER LIST FITS, THE PARTNERSHIP IS NOT THE RIGHT VEHICLE.
// APPLICATION AND PROCESS
TWO PATHS.
TWO PROCESSES.
The standard affiliate path is intentionally fast: apply, review, onboard, earn. The fractional path is intentionally more involved, because the commitment is larger and the documentation is real.
Standard Affiliate
Application to active in days, not weeks.
- STEP 01
APPLY
Submit the affiliate application. Tell us about the audience you reach and how you reach it.
- STEP 02
REVIEW
We review for fit. Real engagement, accurate disclosure posture, audience alignment with the WagerBird thesis.
- STEP 03
ONBOARD
Approved partners receive a tracking link, the creative kit, and dashboard access. Same day in most cases.
- STEP 04
EARN
Drive qualified traffic, earn commission on first-time conversions, watch the dashboard in real time.
Fractional Media
A real conversation before any commitment of capital.
- STEP 01
EXPRESS INTEREST
Submit the fractional application. We collect a profile, capital posture, and the kinds of campaigns you would consider participating in.
- STEP 02
DISCOVERY CONVERSATION
WagerBird and NetClicks team members meet with you to walk through the program in detail and answer questions specific to your situation.
- STEP 03
REVIEW CAMPAIGNS
Qualified partners receive briefs for currently available campaigns. Each brief documents scope, channels, expected reach, and the distribution methodology.
- STEP 04
DOCUMENT AND ONBOARD
Participation agreements are executed. Onboarding includes attribution setup, dashboard access, and reporting cadence.
- STEP 05
ACTIVE PARTICIPATION
Participate in selected campaigns as they go live. New campaigns are surfaced to active partners on a rolling basis.
// FREQUENT QUESTIONS
ANSWERED BY
THE PROGRAM TEAM.
Standard affiliate questions and fractional questions in one place. Where a specific number is not yet finalized or cannot be promised, we say so directly.
// STANDARD AFFILIATE
The current commission structure is a flat 30% on first-time purchases across Hotsheet, Points Packs, and Trader Plans. Follow-on purchases from the same customer are not commissioned.
Specific rates are documented in your affiliate agreement and may be adjusted from time to time with notice.
// FRACTIONAL MEDIA
// PICK YOUR PATH
ONE PROGRAM.
TWO DOORS.
// TRACK 01
Standard Affiliate
For partners with audiences and marketing capability. Apply now, onboard quickly, earn commission on first-time conversions.
// TRACK 02 · WAGERBIRD × NETCLICKS
Fractional Media Participation
For partners with capital who want exposure to the category without operating a marketing function. Start with a discovery conversation. No participation is committed before the brief is on the table.
WagerBird is an analytics and education product. We do not accept wagers. The WagerBird Affiliate Program and the WagerBird × NetClicks Fractional Media Participation Program are partnership programs, not securities, franchises, or business opportunities under the FTC Business Opportunity Rule. Specific commission rates, distribution methodologies, and campaign economics are documented in the partner agreement and the campaign brief, which are provided during the application process.
Returns are not promised, projected, or guaranteed. Capital deployed into a fractional media participation is at risk to the actual performance of the underlying campaign. Participants should review the participation agreement, the campaign brief, and consult their own legal and tax advisors before committing capital.
Affiliate Program Terms and Fractional Media Participation Program Terms are available on request and will be referenced at Terms of Service and Privacy Policy as they are finalized. Affiliate disclosure obligations apply to all program participants per FTC guidelines.
Must be 21+ where sports betting is legal. If you or someone you know has a gambling problem, call 1-800-GAMBLER. Program availability is subject to applicable jurisdictional restrictions.